As we all know, Fred&Farid like to shake things up by starting new agencies every so often. I suspect it's because then they get to host a launch party. All the fat cats of advertising were there naturally, also great TV journalists, people from the cinema and fashion industries attendend, even the Minister of Culture and Communications Mr Renaud Donnedieu de Vabres was there. It was a bit of a who's who in the creative and media businesses, or the crème de la crème of Paris.
When they aren't hosting faboulous soirées, they're busy working. Since its creation on January 9th, Fred Farid Lambert have won 5 clients for global communication projects. They are: EuroNews, Bongrain, Lagardère Active Média, Centre Pompidou and United Biscuits. Also, as annouced by Pernod Ricard in Campaign this week, Fred Farid Lambert is shortlisted topitch for the global Jameson advertising account. See more pictures inside.