I just spotted that we were mentioned, in a very nice way, over at MediaBistro in the article 8 blogs every media professional should follow. Very cool. Corinne Grinapol explains: "It used to be that blogs weren’t taken seriously, until it was revealed that what was once viewed as pet projects at best were really obsessively curated, regularly updated hits of information vital to professionals. By choosing to create content for specialized audiences, blogs can focus on and reveal information that may be considered too obscure for publications that cater to a general audience. For industry professionals, blogs are a crucial component that ensures professionals are always informed and always learning."
Åsk Wäppling created Adland in 1996, ancient times when it comes to the Internet, but this blog is no relic. By establishing herself early on, Wäppling cemented Adland’s reputation as an authority/clearinghouse on all things advertising, from print to digital to television campaigns. The content of Adland’s posts show a similar breadth, touching on issues impacting the profession as well showcasing its creations.