10 Haircare - 4 years of great hair - (2017) :30 (USA)

A not so subtle jab at Donald Trump is the opening line of this commercial; "America, we're in for at least four years of awful hair." Sleek and gorgeous photography of all kinds of hair then takes over as the raspy VO drawls "So it's up to you to do your part by making up for it with great hair--and we mean all hair … her hair, your hair, all hair, let's make sure these next for years are 'It's a 10' years. Do your part." The photos go from silly hair, to chest hair to dog hair, to mohair making for a rather fun spot. They even found someone who has hair growing all over his face and a baby with a full head of hair. The execution is fantastic, it all looks great. I am just a tad fed up with dragging Trump into everything though.

Agency: Havas Edge
Client: 10 Haircare
Director: Bryan Buckley
Production Company: Hungry Man

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