13th Street - Hit The Target - case study DM - (2012) France

Wanna do some direct mailing? "But DM is sooo boring!" Hush child, we're gonna make this stuff at the shooting range. Now that sounds like fun, doesn't it?

BETC Paris created a B2Bcampaign by taking the channel 13 network execs to the shooting range, and having them bullseye a bunch of posters. Once the 200 posters were properly decorated with holes, they were rolled up and sent to media buyers. Media buyers could then log on to view channel reach, and the video of how their posters were made.

Ad agency: BETC Paris

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.