In order to sell wine in cans, Seattle-based creative agency Copacino+Fujikado “Grab a Wineski” decided to spoof memorable beer ads in these digital spots for 14 Hands Winery. Beer ads! So far, the idea is sound. Wine in cans is not a common sight, and the concept needs to be introduced somehow. But when you spoof something iconic, you are risking becoming just a naff copy.
“Wine tends to get associated with fancier situational events. With the launch of 14 Hands’ new canned wine, we really wanted to shift perceptions around where and when we can enjoy wine and show that, anywhere you would have a cold ‘brewski,’ you can also have an ice cold ‘wineski’,” said Mike Hayward, Executive Creative Director at Copacino+Fujikado.
The spots will run on digital nationally, appearing on YouTube, Pandora, and social, to name a few platforms. Influencer elements will also support the campaign along with over 25 unique social assets. For context, Ste. Michelle Wine Estates chose Copacino+Fujikado as its agency of record in 2015, and the “Grab a Wineski” campaign marks the most recent effort from the agency. The initiative encompasses brand support across the Ste. Michelle portfolio, including work for Chateau Ste. Michelle, Columbia Crest, INTRINSIC Wine Co., and Erath Winery, among others.
Executive Creative Director Mike Hayward
ACD/ Art Director Nicole Koestel
Copywriter Caroline Henry
Sr. Social Media & Content Strategist Paul Balcerak
Video Content Creator Kyle Illenda
Account Director Chris Copacino
Account Supervisor Samantha Sidwell
Account Executive Kendall Evans
Director of Production Kelly Green
Producer Kelli Garces
Project Manager Kirsten Speller
Producer Matt Jaime
Director John Eames
Editor Ray Gross
FX Jason McKee
Color Rendell Burghart