200 cm. is the safe personal space that public health authorities recommend people keep in order to avoid the spread of Coronavirus disease (COVID-19). In order to remind the public of the importance of this measure, Shackelton Group launched #The200Challenge.
If you think the campaign involves getting brands to change their logos so it's well-spaced you would be right.
I have never seen a first thought idea take hold and jump the shark so quickly, but here we are.
Ad agency: Shackelton Group