It's time for the 4th and final installment of the 2007 Adland Roundup. While Part 1, Part 2, and Part 3 looked mostly at TV or cinema spots, here we're checking out viral, print, outdoor and other media.
Best Viral Mockumentaries:
Naughty 2 Nice - Axe.
"Kittens are to soft what carbon fibre is to tough."
Trident - Trident Factory (2007) 4:50 (UK)
Best Hip Old Granny:
Old lady does mashup for Mountain Dew
Smallest Pie Fight:
Samsung Mobile/Ultra Edition II - Millimetres Matter (2007) 1:11 (UK)
Possibly Most Successful Viral of the Year:
Viral of the week: Simpsons Avatar
Most Unappetizing Viral:
Draftfcb paints a picture of The Colonel for KFC
Best Finger Gesture:
The Australian Traffic Authority : "Speeding drivers have small penises"
Disappointing Follow-up Viral:
Smirnoff follows up Tea Partay with Boyz in the Hillz
Funniest Runway Viral:
Harvey Nichols Online Ad Goes Viral
Honary mention: accidental viral which is (honestly) a real ad:
Really silly ad for the Ukranian army - Tank cruising for babes!
Dexter viral campaign proves to be one of the most memorable of 2007 -
even if we have seen that trick about persnalising things many times
Best new twist on the consumer is your wife (and Tom Cruise-look-a-like):
And The consumer wants a divorce - updated.
Grossest Print ad:
Aids info ad promotes monogamy with piercings
Best Wet Suit Ads:
Radiator "All the rubber you'll need"
Strangest Use of Nudity To Sell Paint:
Ripolin makes watching paint age interesting
Strangest Nudity and Sex for Selling Coffee:
Lavazza Coffee Advertising Gets Hot and Steamy - Requires "Beans that naked people have not been frolicking in" warning label!
Best Use of No Artwork:
Gosh Goodbye wrinkles - beauty ads in a different way
Nice Use of Double Page Spread:
Grey Stockholm wants you to enjoy the sun
Best Disney Spoof:
FAADA/Save The Children - Clare/Lucy (2007) Print (Spain)
Best Multi-Ad Interaction:
It's yogurt time!
Best Use of Rorschach-like tests:
Axe labs launched fragrance with science and playboy bunnies
Strangest Tourism Ad:
H. R. Giger does state tourism.
Interesting outdoor - giant sling.
Great Use of Media:
Save Electricity Billboard
Most Fabulous Use of Unusual Media:
Sweet Koo Strawberry Jam Point of Purchase
Very Cool Direct Mail:
Draft NZ goes blank for Vodafone
Most insane banner ads:
Banner ads created 'live' for SOL