So this "somber super bowl" with all the oh-so-serious ads, was also the super bowl of reruns.
But worse still, we ran into no fewer than four ads that seemed to be ripped straight from someone previous ad campaigns.
As Joelapompe points out one of the Doritos finalists was a poor copy of an ad from TBWA Helsinki. The Finnish ad was for the young director award, where the story makes sense.
The Doritos ad injected the product in a poor version of that same story. Joelapompe also finds that the 911 call was done prior as well. In 2010 the Try agency in Oslo Norway won a gold Cannes lion for this idea, as well as a 2010 LIA gold.
Let's compare! Here's the Norwegian women's shelter ad, and here is the 911 call in the super bowl. Same exact idea.
Carhartt original Hard Working Shirt and Budweiser Hard Working Beer copy, that you apparently drink after working hard in Carhartt clothes? No? Well, the execution with the bold font on work imagery is so similar, and the "hard-working" line, that Caffeinegoddess pointed it out as a Badlander.
I said "it's just the execution, not the idea" and she replied "well, when the execution is the idea...." and she has a good point.
I can say that "an execution is never an idea" until I'm blue in the face, in this Budweiser case it's clearly all they got.