2016 Effies - Über has it / Bar - (2015) :30 (USA)

The Via Agency just launched this 2016 Call For Entries for the North American Effie Awards campaign: “Not every idea is a good idea.” In the campaign ad people have to endure what civilians consider to be "ideas", in this case it's an awkward combo of a pop-song and a brand name. We've all been there.

“Coming up with an idea is easy. But, crafting that idea into something powerful, impactful and effective is a different challenge altogether. That’s why the Effies is such an important show. It celebrates work that actually achieves what it set out to do.”

Jake Benjamin, GCD (VIA)

Agency: The VIA Agency
Executive Creative Director: Amos Goss
Executive Creative Director: Teddy Stoecklein
Group Creative Director: Jake Benjamin
ACD, Art Director, Bobby Pfeiffenberger
Sr. Copywriter: Kristen Kriisa
Sr. Art Director: Mikael Kriisa
ACD, Copy: Chris Jacobs
Client Strategist: Luke Stevens
Executive Director of Production: Mary Hanifin

Production: Assembly Films
Director: Christopher Bean
Executive Producer: Gloria Colangelo
Executive Producer: Becky Donahue
Line Producer: Kyra DeMarco
Director of Photography: Gerry Wenner,

Post-Production: The RecRoom
Editor: Bryan Moak

Audio: Yessian
Weston Fonger

Casting: Sidecar

Casting Director: Anthony Pichette

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