Everyone wants to customize these days, so why not customize your Peugeot 208? That's exactly what you could do at the 6th International Motor Show 2013 in Buenos Aires.
As agency 5SEIS explains:
Can remotely configure the 3D car, change the color, apply stickers on roof, mirrors, doors, add spoiler and choose from variety of rims. And it boasts bicycle carrier, carries snowboard / sky, changing tire centers, add the tow. You can choose the version with roof sky!
arite, arite, let's not get too excited here.
Advert title: Peugeot 208 Holotransform
Campaign name: Peugeot on 6º International motor show 2013 BA
Media: Outdoor/Ambient & Interactive
Published: June, 2013
Market: Buenos Aires, Argentina
Headline and copy text (in English): Peugeot 208 Holotransform
Agency: 5SEIS, Buenos Aires, Argentina
Brand: Peugeot 208
Creative Director: Pablo Saquero, Gabriel Aufgang
Producer: Ariel Serra
Additional credits: Triple Impacto
For the advertiser: Ivan Schwindt