AAA Insurance + Boys No More “Make It Right” (2023) :30 (USA)

In a move that taps into the nostalgia of the 90s, CSAA's AAA Insurance has brought back the boy band. Deloitte Digital's campaign features four aging but still agile crooners who once broke hearts and sold millions of records.

The quartet includes Joey Fatone from NSYNC, Nick Lachey of 98 Degrees, Joey McIntyre from New Kids On The Block, and Wanya Morris of Boyz II Men. Together, they have formed Boys No More and recorded a new track entitled "Make It Right," which serves as the centerpiece of this campaign.

"Boys No More is the perfect complement to last year's successful 'Rick Roll' campaign with Rick Astley," says Linda Goldstein, chief customer experience and marketing officer at CSAA. "We share our customers' love of nostalgia, and this is a fantastic opportunity to surprise and delight them with an original hit song while reminding them AAA Insurance will always be there during their time of need."

Client: CSAA

Music: Heavy Duty Projects
Director: Calmatic