ABC "Fall Rebrand" (2016) :45 (USA)

Troika has had a long 15 year partnership with ABC. For its latest effort, they developed a new design concept for the 2016 fall season. The new look is a departure from ABC's traditional flat geometric design, and is now a mix of 3D rendered cloth with 2D elements. It keeps ABC's existing signature butterscotch, garnet, and aluminum color palette. This network image spot aired during the 2016 Emmy Awards. It employs transitions from the dimensional glass logo and resolved with the energy, revealing the ABC pearl. What do you think of the new look?

Client: ABC
Marla Provencio, EVP Marketing & Chief Marketing Officer, ABC Entertainment Marketing
Pash Pashkow, VP Brand & Creative Management, ABC Entertainment Marketing
Lucas Aragon, Design Director On-Air, ABC Entertainment Marketing
Michael Bassett, Director Marketing Services, ABC Entertainment Marketing
Gilda Reinert, Senior Graphics Producer
Production/Animation: Troika
Dale Everett, Creative Director
Patty LaVigne, Account Director
Jeanette Etchebehere, Producer
Stef Smith, Producer
Andrew Julien, Lead Designer/Animator
Daniel Zhang, Animator
Orlando Costa, Animator
Jun Kim, Sr. Animator
Mark McConnell, Sr. Animator

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