Absolut / Absolut World - Ice - press, France

In an Absolut world, some magical being with giant hands sits on a cloud dispensing ice into the oceans? What? Does this mean that the giant being is going to add a dash of salt to the rim of the earth, and a lemon wedge too, before he drinks us all up? TBWA\Map, France, might have turned up the environmental factor, but turned off the agnostics with this one.

Agency: TBWA/MAP, France
Vincent Dixon : Photographer
Sbastien Vacherot : Creative Director
Clement Langlais : Art Director
Clemence Cousteau : Copywriter
Matt painting: Miryam Catrin

AnonymousCoward's picture
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deeped's picture

It's just the explanation on what really going on at the poles. God is pickin the ice since he his throwing the party from hell :)

Dabitch's picture

HAHAHA!

TDD's picture

TBWA\Map, France, might have turned up the environmental factor, but turned off the agnostics with this one.

Being an atheist and an anti-environmentalist this ad turned me off in both ways.

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