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Ad Council "Bully Prevention: Caine Smith" (2013) :60 (USA)

It's a sad reality that kids are getting bullied more and more ferociously online and off.
Just recently, a twelve year old girl in L.A. was bullied to the point of suicide.
This moving Ad Council spot done by DDB to coincide with National Bullying Prevention Month shows a kid with courage, and implores other kids to stop being a bystander and do something about it. First by going to StopBullying.gov
Authentic, sad and inspirational all at once, this spot is a good one indeed.

Client:The Bully Project
Agency: DDB
Matt Eastwood, CCO
Joseph Cianciotto, Executive Creative Director
Ed Zazzera, Head of Production
Luke Carmody, Creative Director
Brandon Hampton, Senior Copy Writer
Lindsey Hutter, Producer
Ginny Levine, Management Supervisor
Angelina Singleton, Account Supervisor
Gryphyn VFX
Scott Bravo, Conform VFX
Julia Williams, Producer

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ed's picture

I DONT CARE IF YOU ARE GAY OR THAT YOU HAVE 2 MOMS, PERFECTLY NORMAL, BUT I AM TIRED OF WATCHING YOUR WHINY COMMERCIAL EVERY 5 MINUTES !!!!!!!!! I DONT LIKE YOU FOR ANY PARTICULAR REASON, I MEAN, IF THATS OK WITH YOU !!!!! IM SURE YOURE A GREAT PERSON AND A JOY TO BE AROUND, BUT I DONT LIKE YOU. (i mean if its ok with you) maybe just get off my tv and grow up ? maybe i should start an anti commercial website because everytime your commercial comes on it hurts my feelings and my brain and makes me want to die.