A national series of PSAs in response to the devastation wrought by Hurricane Katrina, are being launched by The Advertising Council has joined forces with the American Red Cross. Television, radio and internet ads direct Americans to visit RedCross.org where they can make a donation and aid in the disaster relief. The pro bono ads were created pro bono by Austin-based ad agency GSD&M in less than two days.
GSD&M is also creating PSAs to generate support for the victims of Hurricane Katrina, designed to provide information about where to go for resources and support. These ads will launch in a few weeks.
Radio PSAs will be distributed nationwide today and the television spots and Web banners will be sent out tomorrow. FastChannel Network is donating services for the TV and radio distribution. In addition, media trade associations including the National Cable & Telecommunications Association (NCTA) and the National Association of Broadcasters (NAB) have also come forward to offer their support for the PSAs by engaging their members and helping with distribution.
Thanks to the folks at GSD&M for providing us with the spot.