A magazine dedicated to non-traditional advertising (an expression I always hated by the way) is set to launch this spring, it's called Other advertising. Adweek Magazines and editorial director/founder Adam Remson figured this is a good time to launch a monthly dedicated to all the Other Advertising - geddit? ;)
"The timing is right for a magazine with an editorial focus solely on nontraditional media," said VNU marketing/media and arts group president, Mike Parker. "Other Advertising is the perfect complementary component to Adweek magazines that will help media buyers integrate traditional and nontraditional media to reach their target audience."
Adam Remson agrees, "Other Advertising's purpose is to help media buyers make the best decisions by bringing new advertising media to their attention, highlight the companies doing the best work and act as a central hub where ideas and pertinent issues are discussed and investigated."
Other Advertising will be packaged with 30,000 hand-delivered copies of Adweek, Mediaweek and Brandweek reaching media buyers, corporate brand marketers and advertising agency executives.