What? McDonald's Corporation was honored today as "Marketer of the Year" by Advertising Age magazine, for the brand's marketing achievements around the world in 2004.: Jim Skinner has been dying to use his tagline as a quote, and thus he does: "I'm lovin' it! We're honored to be recognized with one of the most coveted awards in the advertising and marketing world"
Right, remember the stuff they made this year? From the flop dryer sheet during the superbowl
to Justin Timberlakes overhyped "rap".
The creative McD stuff was made in Japan and the UK where they got rid of the golden arches. But have a look at McD's competitor in the states for real creative marketing, BK's subservient chicken commercials, website/viral ad, the Spicy chicken fights with that website and long playing ad as if it was a real fight, now that should be marketeer of the year, a smaller budget and a smarter crew got them twice the buzz. Can anyone remember people talking about "I'm lovin' it" and not being negative? I can't.
Adage has honored McDonald's once before, in 1989 when it was named "Marketer of the Decade."
Hat tip Caffeinegoddess