Tuesday, The Art Directors Club announced the top winners in the categories of Advertising and Interactive Media for its 86th Annual Awards. Its top Gold Cube medalist in Advertising is TBWAChiatDay, and its Gold Cube medalist in Interactive Media is R/GA. Winners in the categories of Graphic Design, Photography and Illustration will be announced separately.
The ADC also announced five finalists in the Hybrid category, one of which will be presented with the Gold Cube at ADC's 86th Awards Gala in New York on May 31st. The category recognizes integrated visual communications work that utilizes multiple media platforms or transcends conventional uses of media. The top winner will also claim the Yahoo! Big Idea Chair.
"Our juries worked very diligently this year, evaluating some truly innovative work across disciplines, and our list of winners reflects that," says ADC Executive Director Myrna Davis. "As the only competition that reviews work across the board--from advertising and design to interactive and integrated media--the ADC Annual Awards has always been viewed as ahead of its time, even as it embodies the industry's longest-running record of creative excellence."
Read on to see the work.
Leading the list of winners in the Advertising Awards is TBWAChiatDay, New York, which won three Gold ADC Cubes for its television work for Skittles, two Silver ADC Cubes for its work on Combos snacks campaign which includes"Heart to Heart", "Fever", "Videogame", as well as four Distinctive Merit honors for Combos.
An overall total of six Gold Cubes was awarded by the Advertising Jury, which was chaired by Tony Granger, Chief Creative Officer of Saatchi & Saatchi New York. The other three Gold Cubes were presented to:
"Love Story" Jeh United, Thailand series of online videos for Smooth E Babyface Foam which also won at Cannes 2006, and Asia Pacific Adfest 2006:
"Icons", Saatchi & Saatchi New York series of print ads for 42 Below Vodka which won 6 Gold Lions at Cannes 2006:
Fallon Worldwide, London, for a series of long-copy print ads for the Tate Gallery which also won at Cannes last year:
Titles: Hungover, Big Meeting, Split Up
Advertiser: Tate Britain
Advertising Agency: Fallon London
Creative Director: Richard Flintham/Andy Mcleod
Copywriter: Juan Cabral
Art Director: Juan Cabral
Typographer: Ginny Carrel
Account Supervisor: Chris Kay
Advertiser's Supervisor: Will Gompertz
Print Production: Arjun Singh
A total of twelve Silver ADC Cubes in Advertising was awarded by the jury. Other Silver Cubes went to:
DDB/Chicago won four for its long-running Anheuser-Busch "Real Men of Genius" Bud Light radio campaign including "Mr. Really Loud Cell Phone Guy", "Mr. Really Big Golf Club Maker", "Mr. Hair Gel Over Gel-er", and "Mr. Hot Dog Eating Contest Contestant".
TBWAParis won two Cubes for a Sony Playstation print and outdoor ad titled “Head”, which also won a Grand Clio in 2006:
Leo Burnett, Chicago, won in the Poster category for its McDonald's "Sundial" outdoor billboard:
Fallon London won in the TV Commercials category for its Sony Bravia "Paint" commercial:
Wieden + Kennedy, Portland won for its "I Feel Pretty" Nike commercial:
Leo Burnett Italy won in the TV & Cinema Commercials/Craft (Art Direction) category for its "Underwater World" TV spot for Ariston appliances:
Gold went to R/GA for Nike "Nike+".
Silvers were won by GrupoW, Mexico for "Semillero" Semillero, Creatives School; Forsman & Bodenfors Sweden "Come into the Closet" for IKEA Sweden; and Goodby, Silverstein & Partners Milk- Interactive "Aliens" Campaign for the California Fluid Milk Processors Advisory Board.
The five finalists for the ADC's Hybrid honors are: Goodby, Silverstein & Partners, which has two entries that achieved finalist status: one for Hewlett-Packard's "HP Hands" campaign (see the making of and ads in our archive), and the other for the Milk "Aliens" campaign from the California Fluid Milk Processors Board found at CowAbduction.com and PlanetInNeed.com; R/GA, for its Nike + campaign; 180 Amsterdam, for its Adidas International "+10" campaign; and GT for its Nike Cosplay viral campaign. Winners will be announced at the ADC gala on May 31st.