Addict Aide "Like my addiction" (2016) :52 (France)

Who is Louise Delage? That was the question on everyone who followed her Instagram posts. Was she a fabulous jet setting millennial, always up for a good time and living life to the fullest hashtag carpe diem? Nope. She was a drunk. And after a few weeks, the rug was pulled and people learned who she really is. She could any of our friends. And sometimes, the closer they are, the more we might miss their issue. Interesting idea. But a little flawed. As people were already guessing she had an issue after a few weeks.

CLIENT ADDICT AIDE
CLIENT MANAGEMENT Michel Reynaud, Amine Benyamina
AGENCY BETC
AGENCY MANAGEMENT Catherine Emprin, Isabelle Picot
EXECUTUVE CREATIVE DIRECTOR Stéphane Xiberras
ART DIRECTOR Rayhaan Khodabux
COPYWRITER Rémi Campet
TRAFFIC Marie-Caroline Pupin
TV PRODUCER Christine Lefers
EXECUTIVE TV PRODUCER Stéphanie Huguenin
PRODUCTION HOSUE Francine Framboise
SOUND PRODUCTION GUM
DIRECTOR Pierre Edouard Joubert
ACTIVATION STRATEGY DIRECTOR Julien Lévêque
Web
CLIENT Addict Aide
CLIENT MANAGEMENT - Michel Reynaud
- Amine Benyamina
AGENCY BETC
AGENCY MANAGEMENT - Catherine Emprin
- Isabelle Picot
CREATIVE DIRECTOR - Stéphane Xiberras
ART DIRECTOR - Rayhaan Khodabux
COPYWRITER - Rémi Campet
STRATEGIC PLANNING - Julien Lévêque
PRODUCTION - Stéphanie Huguenin (Francine
Framboise)
MEDIA PLAN - Instagram

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