adidas "Creating new speed" (2016) 1:00 (USA)

Athletes chase a rabbit in a burning cane field area in South Florida known as Muck City. This area, known for its famed or fabled rabbit chasing has raised a redonk amount of football superstars over the years-- not that you'd know it from this spot which either assumes you already know that, or just thinks it looks cool. Too bad Tevin Allen isn't from there or any of the other athletes in the spot. But hey, no one will notice, right? It's not like people are devoted to football....
Before anyone starts also protesting the whole chasing cute and fuzzy bunnies in a sugar cane field on fire, the American Humane Association was on set for the filming of and no animal was harmed.

Client: adidas
Agency: 72andsunny

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Here are some select comments from locals via twitter who share their thoughts on this commercial.