Adidas Originals’ “Superstan” campaign is directed, photographed and edited by RSA Films’ Marie Schuller.
The commercial film from HYPEMAKER, the creative agency of HYPEBEAST, combines the signature features of the heritage Sneaker, adidas Superstar, with the equally iconic silhouette, the Stan Smith. It blends the signature features of each shoe – the bell toe of the Superstar and the classic Stan Smith colorway.
And here I had no idea that my favourite Adidas shoe was named after Stan Smith, the tennis legend.
Shot on location at Smith’s home in Hilton Head, South Carolina, “Superstan” features the former two-time Grand Slam singles champion touching upon his career, legacy and what it’s like being better known for his contribution to footwear rather than tennis. The campaign utilizes Schuller’s expertise with both storytelling and technique across multiple disciplines. It depicts Smith in his characteristic tongue-in-cheek manner as he welcomes audiences to his laid-back routine, with split screen cleverly transitioning his gentlemanly moves to the more brisk, graphic and sharp moves of an urban set. The juxtaposition taps into today’s culture and adidas heritage. All subjects sport the new Superstan shoe, with Smith filmed on 16mm and the Superstar footage on digital. Schuller also shot the campaign stills using the contrasting textures of film and digital.
Production Co.: RSA Films
Director: Marie Schuller
Executive Producers: Molly Bohas, Paul Kawasaki, Martin Roker
Managing Director: David Mitchell
Producers: Stacey LaMotte, Nancy Ryan
Copywriter: Mary Logue
DP: Marz Miller
1ST AD: Sam Smith
Production Designer: Benny Casey
Editor: Marie Schuller
Music Supervisor: Marie Schuller
Post Production: Unit
Colorist: Denny Cooper
Sound Design and Mix: Chris Southwell
Online: Scott Ryan
Producer: Jake Saunders