adidas "Sports needs creators" (2016) 1:00 (USA)

Blah blah blah hard work dedication but that's not enough, bruh! Wear a skull bandana over your mouth because that's what really matters! Or something. This ad features Aaron Rodgers, Von Miller, Brandon Ingram and Paul Pogba. There's also Jamal Murray, Moriah Jefferson James Harden, Jaylen Brown and Brandon Ingram. Interesting idea that athletes are creators. Flawed execution that somehow hard work and dedication somehow aren't enough. Perhaps they're appealing to the selfie taking athlete who spends as much time in front of the mirror as he does at the gym.
It is ironic though. Because while this spot urges the sporting world to create something and be different and stand out and be creative, this is the same montage spot with various sponsored athletes set to a rousing manifesto we've seen since 1911.

Client: Adidas
Agency: 72andsunny

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