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adidas just made a fantastic ad celebrating the "one more," attitude that the best athletes have. "One more," separates good from great and that constant challenge to push one's self mentally and physically truly is the defining factor.
As devastating as the pandemic has been, it's only one more "one more."
Made up of zooms and phone calls and voice overs from athletes the world over, a mishmash of footage (high res shot before the pandemic, other scenes shot during) that shouldn't work but does, because it captures the chaos we are all feeling right now, this spot doesn't waste a second. And this is coming from someone who thinks any ad over a minute and twenty is wasted time.
Well done, adidas.
Agency: Iris worldwide