Adland Memes: Video Games

Although not entirely new, it seems lately there have been a rash of ad agencies making use of video game-themed concepts. It's one thing when the ad is for a video game or related product, but the last couple months have seen an increase in ads using game themes where there is no direct connection to the product or service.

American Express - Roddick vs Pong (2006) 0:30 (USA)

Coca Cola - Coke Side of Life - Video Game (2006) 0:60 (USA)

Farmers Insurance - Lord of Mishap (2006) 0:30 (USA)

Fruit of the Loom - Video game - (2006) :30 (USA)

Saturn Vue - Pac-Man (2004) 0:30 (USA)

Hummer - H2 - Asteroids (2003) - 0:30 (USA)

If you like the retro games, you'll also want to check out this fun short,Game Over, created by PES.

Know of any others? List them in the comments!

AnonymousCoward's picture
caffeinegoddess's picture

Another newish one from BETC Euro RSCG and Euro Worldwide for the Peugeot 407 with "Waters of Nazareth" tunes by Justice.

caffeinegoddess's picture

Another newish one from BETC Euro RSCG and Euro Worldwide for the Peugeot 407 with "Waters of Nazareth" tunes by Justice.
See it here.

And whey hey, another Peugeot 307 spot using the Pong theme:
See it here.

Dabitch's picture

Makes you wonder how many creatives are former gamers (I'm one!).

caffeinegoddess's picture

Here's another that uses Tetris: A German spot for Honda Jazz

caffeinegoddess's picture

Two more from China for Coca Cola...this time the game is World of Warcraft.
Watch spot 1.

Watch spot 2.

caffeinegoddess's picture

Honda Civic does a tribute to Tron - watch it in the archive here.

caffeinegoddess's picture

And a new one we can add to this list:

Neo's picture

You'll never run out of examples for this.

caffeinegoddess's picture

Hah. This is true! :)