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If you don't know who Cameron Day is, you haven't been paying attention. The son of Guy Day from Chiat/Day, he was determined to carve out his own path in an industry that is constantly changing, and with his heritage, he had the luxury of of never having to explain to his father what he does for a living.
Now a chief creative mentor, because that's what a creative director really should be, he shares some of what he learned, and how he works to make the best work. For more advertising history, see Cameron's post "How big can we get before we get bad?"