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This week on Adland's podcast we discuss social media, and recent events with another podcast duo, Sarah Larsson Bernhardt and Deeped Niclas Strandh who host a podcast called "Social by Default" in Sweden. They also hold a class at Berghs School of Communication in Stockholm, about social media.
This was recorded on Wednesday, the day after some really monumental events both on social media and in real life, so when Sarah comments that brands should do more, such as donating money, she's a little ahead of the game as big brands such as Lego did do so on Thursday.
We discuss influencer journalists, the blackout Tuesday on Instagram, and much more.
Fun fact about Deeped, his blog used to be hosted at Deepedition, and when it came to creating usernames around the web, "Deeped" was simply shorter and sweeter, and that's what he named himself here when he created an account. These days you'll find him blogging at digitalpr.se. You can also find Sarah at @sanasilb on Twitter and @deeped as just that on same.