Sweden's beloved adforum, a highly popular hangout called Bold has had their website defaced today and their name changed to "Böld" ("boil"). The message left on their front page spells out the well known phrase "no advertising please" so common on mailboxes where mail without a recipients adress is not wanted. This is what Bold regulars was met with today as they went to the site.
It should be noted that today is April first. ;)
Seems quite a few of the regular visitors have fallen for it. And they call ad people cynical.
edit: they moved the thread here when they "un-hacked" their website. Yes it was an April fools joke.