/** */ Agency 358 revamps Finnish beer brand Lapin Kulta | Adland

Agency 358 revamps Finnish beer brand Lapin Kulta

My favorite Finns at Agency 358 just revamped Lapin Kulta, a lager that now looks, at least to me, a lot more premium than it used to. The red northern star on the packaging is a nod to the fact that the beer is ever moving forward. Nice and clean and crisp. Just like the beer. Love it.

Brand: Lapin Julta
Agency: Agency 358
Graphic designer: Mikael Kivelä
Graphic designer: Isa Jokela-Gomes
Graphic designer: HP Savolainen
AD: Tuukka Tujula
cd / copy: Verneri Leimu
Agency producer: Elina Freden

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Dabitch's picture

Yes, that looks so much more sophisticated and clean. I like the use of frost-stars echoing the red star on the can and outer box. Plus it basically reads "best drunk ice cold" in design alone, which is true.