This Agency’s Holiday Card is an Auction of Award Show Bling
Every year, Toronto-based independent agency Bensimon Byrne and its divisions Narrative and OneMethod hold a holiday charity drive. This year they decided to go all in on Casey House, Canada’s first and only stand-alone hospital for people living with HIV/AIDS—not just doing their recent campaign pro-bono, but also trying to raise as much money for them as possible.
The agencies began their fundraising with an in-house holiday drive, which raised $20,000, but they wanted to do something bigger to raise additional funds for the chartable organization. So, they decided to auction off awards they’ve won for work on Casey House on Instagram.
“We are really proud of the work we’ve done for Casey House and what it has achieved to help smash stigma around HIV,” says Joseph Bonnici, Partner and Executive Creative Director, Bensimon Byrne. “In the past year, the campaigns have been featured in over 1000 news stories, garnered two billion media impressions and won 75 awards. Although we love getting recognized for the work, we aren’t married to the trophies themselves. So, we thought, let’s auction the awards we won for Casey House to raise even more money for Casey House.”
The Instagram auction begins on Wednesday, December 12, on Bensimon Byrne’s Instagram account, with the big awards that are known globally – One Show Gold, Clio Gold, and a D&AD Pencil. From there they’ll auction off more Clios, another D&AD Pencil and then the big Canadian awards, taking it day-by-day based on response.
“It will be interesting to see who buys the awards,” says Bonnici. “It could be anyone from a generous client, who wants to support the hospital, to someone who worked on the campaign and wants a gold Clio or D&AD Pencil all for themselves. Frankly, we don’t care who ends up with them as long as we raise money.”
To promote the auction, they have created this video – please note that the amounts spent on various shows listed in the video are totally tongue-in-cheek: https://www.instagram.com/p/BrSjS4QHdqh/?utm_source=ig_web_copy_link
Over the past year, Bensimon Byrne and Narrative have won 75 awards for their work for Casey House. The awarded campaign is 2017’s June’s an HIV+ Eatery, a pop-sup restaurant staffed by HIV+ chefs, and just last month they launched the follow-up Healing House, the world’s first HIV+ spa, staffed by HIV+ massage therapists.
The money raised will go towards creating personalized gift baskets for in-patients at Casey House. They all have individual needs to stay healthy and Bensimon Byrne wants to make sure they have everything they need for the holidays and beyond. The rest of the money will go to Casey House so they can continue to give the world’s best care when it comes to HIV and AIDS.
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