AIB Bank "The Toughest Trade:" (2017) 1:00 (Ireland)

Rothco has created the third season of "The Toughest Trade," for AIB Bank and the Gaelic Athletic Association. This branded entertainment documentary series continues to test the theory that amateur GAA players can compete at a professional level.In this season, Donegal footballer Michael Murphy joins top rugby side Clermont Auvergne while on the flip side, Welsh rugby star Shane Williams takes on life as an amateur with F.C. Glenswilly. Then in episode two, Wexford hurler Lee Chin travels to Canada to try his hand at Ice hockey with NHL team the Vancouver Canucks. In exchange, Canucks star Alex Auld heads to Wexford to play hurling with Faythe Harries. Out of those sports I only know hockey, really, but it sounds like an interesting enough premise that I would watch for sure.

For anyone lucky enough to live in Ireland, or have access to their TV, The Toughest Trade will air on channel RTÉ2 tomorrow, March 1st, 2017 at 9.30pm and Fri 10th March 2017 at 10.35pm.

Client: Allied Irish Bank: Mark Doyle, Patrick Somers and Michael Green
Agency: Rothco
Agency Producer: Laura Ellis & Jean Devlin
Executive Creative Director: Alan Kelly
Copywriter: Anthony Ortuso
Art Director: Rob Murray
Business Director: Jimi McGrath
Account Director: Aedamair Cassidy
Senior Account Manager: Alan McQuaid
Production Company: Motive Television
Director: Ronan O’Donoghue
Post Production: Piranha Bar
Producer: Sarah Brophy/Jamie D’Alton/Ciaran O’Hara/Anne McLoughlin
Editor: Damien McDonnell and Jamie Fitzpatrick
Sound: Locky Butler
Online Editor: Gordon Prenter

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