AIDES - I, AIDS - Case Study (2016) (France)

Nobody seems to talk about AIDS any more. This makes AIDS unhappy, so AIDS joined all the social media channels available. He created a facebook, an Instagram. He joined Twitter and followed everyone in France. AIDS updated, hashtagged, DM:ed, tweeted, Facebooked, commented, liked, and poked.
AIDS is like real, omnipresent and cynical character that it is still around and can affect you at any moment, everywhere you go. People meet on Tinder and Grindr ? AIDS is checked-in everywhere too. Twitter users want more followers? AIDS follows everyone. You all share your life stories on Facebook ? So does AIDS. Want to show something on Instagram? Good, because AIDS goes to the same bars as you. You're proud of your carreer on Linkedin ? Imagine a 32 million victims serial killer's resume. AIDS actually went viral, online - to remind everyone that what we really want is to make him shut up.

Advertised brand : AIDES
Advert title : I, AIDS.
Advertising Agency : WNP
City, Country : Paris, France
Agency website:

CEO WNP agency : Eric Delannoy
Digital Creative Director : Delphine Tabutin
Digital Creative Director: Marion Thiery
Art Director : Delphine Tabutin / Eleonore Renou
Copywriter : Marion Thiery
Photographer : Eleonore Reno
Production : WNP Studio
Director : Gautier Billotte
Sound : Chez Jean / CaleSon

Published: June 2015

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Anonymous Adgrunt's picture
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Delphine Mazeau's picture

Great Campaign !