AIDS poster "Don't forget your rubbers" 1984, USA

Why yes, that is Poltergeist actress Zelda Rubinstein in the role as a caring mother, reminding her gay son to bring his rubbers. This campaign ran all over Los Angeles at first, then went national, and all that way back in 1984.

Tag: L.A. Cares "Like a mother"

GLCSC L.A. Cares

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Anonymous Adgrunt's picture
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Tom Megginson's picture

I thought that was Freddie for a blink.

Dabitch's picture

Hahaha. All men looked like that 1984.

michielk's picture

Is this one of those classic Nike ads?

Dabitch's picture

ha ha ha.