Award-winning French chef, Joel Robuchon, teamed up with Air France for exclusive culinary creations. For one week, foodies will be able to order exclusive meals created by Joel Robuchon and prepared in his new L’Atelier de Joel Robuchon restaurant. The three-course meal will be delivered directly to their homes via a partnership with delivery app foodora.
Air France already offers a selection of gourmet meals created by Michelin-starred chefs on its long-distance flights. Now they are teaming up with Joel Robuchon. From January to March 2017, passengers of Air France long-haul flights will be treated to a fine dining experience a created by the master chef himself.
Advertiser: Air France
Brand Managers: Adeline Challon Kemoun, Caroline Fontaine, Mélanie Guillain, Catherine Masson
Ad Agency: BETC Paris
Agency Managers: Bertille Toledano, Tiphaine du Plessis, Anyce Nedir, Jade Sartorius, Romain Degelcke
Executive Creative Directors: Ivan Beczkowski, Jasmine Loignon
Creative Directors: David Soussan, Marie-Eve Schoettl, Margot Helfter
Art Director: Charles-Antoine De-Sousa
Copywriter: Souleman Diallo
Strategic Planning: Celine Mazza
Traffic: Yannick Gimonet
TV Producers: Sandy Semelin, Myrthille Gibot
Production Company: BOX
Air Date: December 5th 2016
Media Plan: Event, PR, Digital, Social Media