As the family counts down to christmas, the sullen son acts a real scrooge & killjoy, slapping advent calendars shut, hating on the christmas sweater, bah humbug-ing in general. The tone gets darker as the sons actions seem less like tantrums and more like desperate reactions by a child battling depression, a deep fear and trauma. And there it is, the knock on the door, the horror has arrived.
Not all children are in a hurry to see Christmas, says the super, 75% of sexual violence against children occur in family environment.
4 million French are victims of incest and AIVI, the International Association of Victims of Incest, wants it to stop. A heavy subject nicely told here, where not showing who the children fear serves as a heavy reminder for parents that you need to be aware of anyone - not just the guy driving by in a windowless van offering free candy.
Ad agency: Publicis
Creative Director: Marcelo Vergara
Art Director: Yves-Eric Deboey
Copywriter: Mathieu Degryse
Director: Laurence Dunmore
DoP: Lance Gewer
Production: Gang Films
Producer: Frédéric Mialaud
Editor: Thierry Hoss