Agency’s campaign for CHARLIE AND THE CHOCOLATE FACTORY receives multiple honors in competition honoring small agency creativity.
NEW YORK— It was a sweet night for AKA NYC at the 12th Annual Davey Awards as the entertainment marketing agency captured three Gold Awards for its work on behalf of the upcoming Broadway musical CHARLIE AND THE CHOCOLATE FACTORY.
AKA won Gold for “Integrated Campaign in Integrated Campaign-Promotional/Branding” for its Something Delicious campaign. The effort encompassed online, print and broadcast advertising, including online video content, broadcast commercials and a spot co-branded with Mastercard. The agency also earned Gold in the category “Commercial in Commercial-Entertainment,” while the online video content from the Something Delicious campaign won Gold for “Online Advertising & Marketing in Campaign Categories-Promotional/Branding.” Gold is the highest honor in each category.
“We are thrilled to be so honored by our peers in the advertising world,” said AKA NYC managing partners Elizabeth Furze and Scott Moore in a joint statement. “We are extremely proud of this campaign, which is the work of a large team of inspired and dedicated individuals. We congratulate them and the producers of CHARLIE for their outstanding effort and success.”
AKA’s campaign for CHARLIE AND THE CHOCOLATE FACTORY was conceived to build anticipation over the arrival of “something delicious” in New York City. A series of teaser spots centered on a mysterious stranger who appears in the city riding in a vintage purple sedan. In the climactic commercial, the stranger is revealed as Willy Wonka and he proceeds to transform New York’s best loved landmarks into towering candy sculptures. Shot on location at sites across Manhattan and Brooklyn, the commercial employed storytelling techniques and dazzling special effects, unusual in a Broadway advertising campaign.
The agency’s team was led by Executive Creative Director Bashan Aquart, Content Director Jamaal Parham, Creative Directors Ryan Cunningham and David Barrineau, Executive Producer Adam Coffia, and Account Director Jennifer Blanco. Broadway previews for CHARLIE AND THE CHOCOLATE FACTORY, The New Musical begin on March 28, 2017.
Earning top honors at the Davey Awards, which recognize outstanding creativity from small advertising agencies worldwide, is becoming an annual event for AKA. In 2014, it won five Silver Awards for its work in behalf of the Tony Award®-winning Best Musical ONCE and Tony Award-winning Best Play ALL THE WAY. Last year, the agency won three Silver Daveys for its broadcast campaign for MATILDA THE MUSICAL.
CHARLIE AND THE CHOCOLATE FACTORY The New Musical
Performances begin Tuesday, March 28, 2017
Opening Night Sunday, April 23, 2017
at Broadway’s Lunt-Fontanne Theatre
Tickets now on sale at www.Ticketmaster.com
A Wonka-sized everlasting showstopper
based on the best-selling novel by Roald Dahl
Warner Bros. Theatre Ventures, Langley Park Productions and Neal Street Productions announced Roald Dahl's CHARLIE AND THE CHOCOLATE FACTORY starring two-time Tony Award winner Christian Borle, begins performances Tuesday, March 28, 2017 and officially opens Sunday, April 23, 2017 at Broadway’s Lunt-Fontanne Theatre (205 West 46th Street).
Directed by three-time Tony Award winner Jack O’Brien, Roald Dahl’s CHARLIE AND THE CHOCOLATE FACTORY features music by Grammy, Emmy and Tony Award winner Marc Shaiman, lyrics by Grammy and Tony Award winners Scott Wittman and Marc Shaiman, a book by Artistic Director of Edinburgh’s Royal Lyceum theatre David Greig and choreography by Tony Award nominee and Emmy Award winner Joshua Bergasse.
Additional songs included by Leslie Bricusse and Anthony Newley from the 1971 Warner Bros. motion picture.
Five-time Tony Award nominee Mark Thompson returns to Roald Dahl’s CHARLIE AND THE CHOCOLATE FACTORY for the Broadway production as scenic and costume designer.
Roald Dahl’s CHARLIE AND THE CHOCOLATE FACTORY will also feature lighting design by four-time Tony Award nominee Japhy Weideman, sound design by Andrew Keister, puppet design by Obie and Drama Desk Award winner Basil Twist, and orchestrations by three-time Tony Award winner Doug Besterman.
For more than 50 years Roald Dahl's story of CHARLIE AND THE CHOCOLATE FACTORY has captured imaginations around the world, and now for the first time Broadway audiences are invited to experience Willy Wonka’s delightful and semi-dark chocolate world first-hand. Willy Wonka, world famous inventor of the Everlasting Gobstopper, has just made an astonishing announcement. His marvelous—and mysterious— factory is opening its gates...to a lucky few. That includes young Charlie Bucket, whose life definitely needs sweetening. He and four other golden ticket winners will embark on a mesmerizing, life-changing journey through Wonka’s world of pure imagination. Get ready for chocolate waterfalls, exquisitely nutty squirrels and the great glass elevator, all to be revealed by Wonka's army of curious Oompa-Loompas.
Additional casting by will be announced shortly. Casting is by Telsey + Company/Rachel Hoffman, CSA.
The Broadway production of Roald Dahl’s CHARLIE AND THE CHOCOLATE FACTORY is produced by Warner Bros. Theatre Ventures (Mark Kaufman), Langley Park Productions (Kevin McCormick) and Neal Street Productions (Sam Mendes, Caro Newling).
AKA is a global, full-service advertising agency with offices in the US, UK and Australia. The AKA Group, including Digital Media Services and the film advertising agency The Creative Partnership, delivers creative, strategic and insightful campaigns to the entertainment and culture industries worldwide.
The New York office, led by Elizabeth Furze and Scott Moore, delivers innovative solutions across media, marketing, partnerships, interactive, creative, broadcast content, insights and campaign management, with a proven record for producing sales-driven campaigns for premium, must-see productions, venues, exhibitions and events.
Current and recent NYC clients include: A Bronx Tale, Anastasia, Charlie and the Chocolate Factory, Fiddler on the Roof, In Transit, Les Misérables, Matilda The Musical, Miss Saigon and Stomp.