Alec Baldwin Kiehl's Zoolander Collection - (2016) :90 (USA)

"Hi, I'm Bobo" says the rose cheeked young man wearing a suit with Alec Baldwin's voice. He likes the color blue and rainbow sprinkles. Bobo has abandonedhis Alec, you see, via the Derek Zoolander center for people who don't age good, and Kiehl's. This is but one part of a cross-promotional effort by Kiehl's and Paramount Pictures for "Zoolander 2", you may already have seen such stunts as Zoolander on the cover of Vogue. I'm really impressed with how many co-branding situations they managed to get in this giant marketing push, to be honest, even if I have no intention of seeing the movie, unless it's on a flight I board soon. You can't escape it!

See also Giuliana Rancic, Chloë Sevigny, Alec Baldwin, Martha Stewart and Hannah Davis

Agency: Night Agency
Client: Kiehls/Zoolander 2
ECD/Partner: Evan Slater
Art Director: Dani Simon
Copywriter: Ben Thompson
Copywriter: Mike Raymond
Editorial: Lost Planet
Editor: Mike Sobo
Assistant Editor: Kenji Yamauchi
Producer: Paolo Solarte
Executive Producer: Krystn Wagenberg

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