Allan Gray - Legend / James Dean - (2009) :50 (South Africa)

Before you get all cranky about advertising digging up a dead guy for an ad, wait for the tagline, and consider the sender. Line: “Given more time, Imagine the possibilities.” Sender: Sells long term investments. Cue a-ha moment.

"This was an incredibly challenging board, says Rose. You just take it for granted that James Dean is so iconic, so to go and mess with him and replan his life, if it doesnt work its like youre desecrating his memory."

Serious attention to detail, in the accident scene they are using a replica 550 RSK Porsche Spyder (one of only two available).

Client: Allan Gray Investments
Executive Creative Director: Alistair King
Agency: King James
Copywriter: Paige Nick
Art Director: Karin Barry-McCormack
Agency Producer: Caz Friedman
Director: Keith Rose
Executive Producer: Barry Munchick
Executive Producer: Peter Carr
Executive Producer: Nicola Valentine
Producer: Grant Davies
Director of Photography: Keith Rose
Editor: Ricky Boyd
Editing Company: Deliverance
Producer: Paula Raphael
Head Flame Artist: Marco Raposa de Barbosa
Post Company: Black Ginger
Flame Artist: Eddie Addinall
Matte Paintings: Rob Muir
Rotoscoping: Ashley Ryan
Rotoscoping: Angelo Beceiro Collinicos
Post Producer: Tracy-Lee Portnoi
Music: Stefan Nilsson
Music: Theo Crous
Sound Design: Barry Donnelly

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