Allison O’Keefe Wright has been named as company president at market research firm Open Mind Strategy. She formerly was executive vice president and managing director.
Robin Hafitz, founder and CEO, said, “Allison has been effectively leading the OMS team for several years and ensuring that our clients get the highest quality research-driven insights that can be provided. It’s time to make her leadership role official.” Hafitz, herself, will switch to the title of founder/chairman to make clear that O’Keefe Wright is “in the day-to-day driver’s seat for OMS research projects.”
Lianna Willoughby, formerly vice president, managing director, is also being promoted, to senior vice president, managing director. Willoughby works in partnership with O’Keefe Wright to assure that client expectations are met or exceeded.
Hafitz said of O’Keefe Wright, “She’s got a brilliant mind, is amazingly tuned into consumers, and is diligent in assuring that our clients are given a competitive advantage by working with us. She spearheaded the development of our Youth Insight Quarterly Brand and Trend Tracker, a tool that gives subscribers – and us Open Minds – fresh insights into Gen Z and Millennials and the new attitudes and behaviors they bring to today’s media and brand landscape on a constantly refreshed basis.”
Of Willoughby, Hafitz noted, “Lianna has been an indispensable member of the OMS team. She’s often behind the scenes, but is key to ensuring the consistently high standards to which we hold ourselves and which make our client repeat rate close to 100%.”
O’Keefe Wright joined OMS in 2013, and had previously been in VP Roles leading research and strategic planning at EMI Music and MTV. Prior to those engagements, she’d worked on the “vendor side” with Headlight Vision, and “agency side” at Publicis. Willoughby began her career at the MDC ad agency, kb+p, and was OMS’ first hire after Hafitz opened the company in 2010.
About OMS, LLC
Founded in 2010 by serial entrepreneur, Robin Hafitz, Open Mind Strategy, LLC is a hybrid research company (handling both quantitative and qualitative inquiries) and consulting resource known by its clients for providing deep insights into mission-critical audiences. The company provides custom research studies and consulting help to companies like Food Network, Anheuser-Busch, Facebook, Netflix, Verizon, Varsity Brands, BBC American, Nat Geo, and many more. OMS also provides its syndicated Youth IQ tracker to clients seeking regularly updated insights into Gen Z and Millennial consumers. OMS is headquartered in New York City.