New Campaign from Ally Financial and Anomaly
Most rap songs about money talk about spending money on cool cars, drip, and ‘ice’ – not saving it. The campaign, entitled “Ally Lyrically,” flips the script, making saving money cool too through a central anthem. Charlie Curtis Beard - Since launching his account in March 2020, Charlie has seen success on Tiktok. He’s great at jumping on trends and brand collabs. He brings an element of pop-like fun to everything he does. He’s relatable and sweet, like the boy-next-door, and his songs always bring a smile.
Money Coach Vince– is known for helping connect people to the financial know-how that works for their level—he has a mass appeal. He gives advice on all things money, from the basics, to investments, credit cards, and the rest. He’s dedicated to helping people build 5 figure savings so they can become financially free.
Tobi Lou—known for his quirky, creative, fantasy-land style—jumps on a track to bring financial education to the TikTok masses. He recently released an album Non-perishable, which rocked up to the #1 spot on Apple Music’s charts.
“If there’s one thing that’s become clear over the course of the past two years, it’s that people learn through TikTok. With that context in mind, we grabbed creators from two opposite ends of the platform – the rap community and FinTok – to bring useful information in an unconventional way,” said Seth Jacobs, ECD at Anomaly. “Through the song, these creators put out an invitation for people to take control of their financial literacy and uplevel their journeys through enjoyable education.”
Brand: Ally Financial
Lead Creative Agency: Anomaly
Media Agency: Mediacom
PR Agency: Tier One
Platform Partner: TikTok
TikTok Talent Agency: Influential
Music House: The Elements
Director of Photography: Sleeping on Mars