This has now been proven true in several super bowls: The ads that have several 15 to 30 second "teasers" before the super bowl, and contains the most celebrities, truly suck the worst when you finally get to the 60 you've been waiting for. Here we collected Alec Baldwin, Dan Marino, Jason Schwartzman, and a dancing Missy Elliot at a party arguing with Amazon Alexa. As soon as the ad was over I wanted to ask Alexa if she could rid us of terrible super bowl ads. Sad, really, as some of the teasers were funnier than the super bowl spot - I guess that's where we are at now: the teasers are the better ads. At least Missy knows to use the 100 million viewers to sell her "Pep Rally" song.
Leo Burnett Toronto