Ambient Laser Ad Campaign For Nike

DDB Paris was presented with a brief for Nike showing off a package of 4 sport shoes now possible due to a new laser technology. Inspired by the idea of lasers, they came up with the idea to create a sport shoe by piercing a a metal sheet. See more inside.

DDB Paris

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Anonymous Adgrunt's picture
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Dabitch's picture

Do I want lazer-cut-metal on my feet? That said, I really love the look of this stuff. It's all in the image, baybeh.

James_Trickery's picture

Yes, the posters are very nice looking with the rust and the red light. Rated five for the look alone.