The Ballroom of Amstel for men refers to the Ballroom of IKEA, a supervised play area which was designed to keep children occupied while their parents are shopping.
The Amstel Ballroom is the ultimate mobile refuge for men "trapped" in a woman environment (like the Ideal Living Exhibition in Amsterdam, The Netherlands).
It offers everything men dream of: snack balls, meatball sandwiches, golf balls, football, and of course Amstel Beer on draft!
Amstel now runs with the tagline "Ons beer"? (Our beer)?
That's funny, Carlsberg in Denmark had the tagline "Vores
I think I read about a sports bar thing last year, where husbands could be left while wifes did the shopping.. So the ad actually mimics real life?