As an umbrella ad for all of their brands, Anheuser-Busch muses on what "Let's grab a beer" really means in this 60-second Super Bowl spot. Junior partners are invited to sith with the seniors at the office. Neighbours invite each other to the pub after battling the snow. When the wedding ceremony is rained in, the bride and groom toast under a canopy. When you and your co-worker are fired the same day, you say: "Let's grab a beer". It's not about the beer, it's about being with each other.
Ad Agency: Wieden + Kennedy New York