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Oh my god, I'm so grossed out. These helpful little bins allow you to dispose of your cigarette butts there, while doubling as a really gross image that may indeed turn you off from smoking, at least temporarily. See, part of the X-ray image is transparent allowing for the accumilated butts inside to be part of the visual. Apparently this is a new medium called "adbins".
Kudos to the kids at Saatchi:
Client: anti smoking charity QUIT
Agency : Saatchi & Saatchi London
Cris Jones (Typographer)
Paul Silburn & Kate Stanners (Executive Creative Director)
Rob Porteous & Dave Askwith (Copywriter & Art Director team)