Apple "Frankie's Holiday" (2016) 2:00 (USA)

Slept on this for a minute because I wanted to enjoy Thanksgiving but this strange ad features Frankenstein getting into the Christmas spirit for the townspeople with his iPhone and some caroling. Why? Damned if I know. Minus the Christmas lights replacing the bolts in his neck, he looks less like Frankenstein and more like the sad town drunk. But the ending message is appropriately 2016 in its "takes a village" preachiness: Open your heart to everyone.

Client: Apple
Agency: Media Arts Lab

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