A sequence from Christian Marclay's 1995 film Telephones is a montage of actors in famous films answering the phone - and gee, so is that iPhone apple ad. Similarities first noted at artandcrafts blog. Coincidence? Apple contacted Marclay before creating the ad he says to Radar Online:
Marclay, who has not commented on the matter until now, confirms it was no coincidence. "They approached us [about using Telephones] and I said no, and then they just went ahead," he says. "The way they dealt with the whole thing is pretty sleazy."
Apple has been in badland before, their Intel spot looks a lot like a music video from The postal Service, and Lugz wanted Apple to pull plug on Eminem iTunes ad.