Apple shows off its humorous side with this new spot for Apple TV featuring Alison Brie and Nikolaj Coster-Waldau Practice. Seeing as how they're watching a movie where Nikolaj is kissing Juliette Binoche it's all very meta. It's nice to see Apple finding its funny bone app. Although I have to say, between this spot, and last year's Kiss spot for Apple Watches, someone at MAL needs to get some.
Agency: Media Arts Lab