Applegate Farms gets bizarrely edgy in a Father's Day tweet.

Making use of the trending hashtag #SoOneTimeMyDad, for this Sunday's Father's Day holiday in the U.S., natural and organic meats company Applegate posted this...joke: "#SoOneTimeMyDad ate 12 hot dogs in one sitting. The judge was pissed."

It's not very often a brand decides to use some vulgarity, albeit one of the mild variety. But considering 98% of their previous tweets like the ones below have been more along the lines of, well, grilling and hot dogs, and hot dogs and grilling, it's definitely a departure.

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Anonymous Adgrunt's picture
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Dabitch's picture

What *kind* of judge was pissed? The joke fails on every level.

copyranter's picture

The hot dog eating contest judge.

Dabitch's picture

Well, I assumed a hot dog eating contest judge, so why is that funny? His amount of hot dogs is abysmal compared to real competitors' numbers? Or wait, are you snarking m'dear? Because that's exactly where my mind went, hence the "whuh?"