Applied Arts - Many were called, Few were chosen

When one of Proximity Canada's own was appointed to the jury of Applied Arts Interactive Annual he saw an opportunity to turn a conventional award show tradition into an inspirational interactive experience. You can try the experience too at

Ah, it's the old avatar-switcheroo! Hold my brush! I'm going in!

Applied Arts is Canada’s most prestigious visual communications awards annual, so naturally everyone dreams of making it into the book. But getting past the interactive jury isn’t easy. One judge saw an opportunity to give a conventional award show tradition a new twist by transforming his bio photo into an inspirational interactive experience.

Agency, City: Proximity Canada, Toronto  
Client: Self Promotional 
Spot Title: Few Were Chosen     
Creative Director: John Gagné
Associate Creative Director: Ari Elkouby 
Copywriter: Ari Elkouby
Art director: Ari Elkouby     
Agency Producer: Stef Fabich  
Production House: Commix Communications Inc., Toronto
Sound Design: Sonny Keyes
3D Animation: Andrei Serghiuta
Developer: Michael Svendsen
Programmer: BJ Blayney
Technical Lead: Darrin Patey

Published/Released (Month, Year): 03, 2011

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