Appy Fizz - Kyoto protocol / Evolution / Earth vs Sun - print, India

Every once in a while an ad campaign comes along that makes me go... hmmmhuh?. This one is such a campaign. We're using global warming to sell a drink now are we? OK, I could see that how this could be funny, but somewhere it took a wrong turn and just got confusing. What is George W Bush doing in there as a fish? Isn't he past his sell-by date for mocking now that he's no longer POTUS? Fine, so it's not working for me - but I am not the target market - and the illustrations by Lokesh Karekar are quite nice.

Advertising Agency: Creativeland Asia, Mumbai, India
Executive Creative Directors: Sajan Raj Kurup, Vikram Gaikwad
Creative Directors: Anu Joseph
Copywriters: R.Venkatraman, Huzefa Kapadia, Sajan Raj Kurup
Art Director: Payal Juthani
Illustrator: Lokesh Karekar
Account Supervisor: Jay Gala

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mpared's picture

these are lovely too!!Way cool art direction!
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